Stewardship: The Solution to Declining Donor Retention
Donor retention data has been dismal for years. But there is a simple solution. Let's take a deep dive into the causes and the solutions with a keen eye for solid donor stewardship. The #1 way to capitalize on your philanthropic potential is to overcome poor donor retention rates. Only about 45% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and focus on keeping the donors you have. Learn about changing donor relations concerns relative to donor retention; discuss the factors that led to this challenge and their impact; learn what you should be measuring and how; consider some current examples; exchange real-time ideas; reframe your messaging to better appeal to repeat donors; and consider ways to gather and use data for decision-making. Because we know that nearly a third of all giving occurs from Giving Tuesday through year-end, with 11% in the final three days of the year, these focus points provide a year-long emphasis on donor cultivation and retention by starting now to beat the year-end scramble.
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Speaker Details
Clare Jordan
Vice PresidentCapDev
Bio
Clare Jordan's passion lies in "teaching philanthropy," a skill honed through decades of researching, lived experience, and presenting on topics related to generosity. Vice President of CapDev, she has been a leader in the firm for nearly 20 years and is a frequently requested presenter and facilitator. Having held positions in nonprofit management since the early 1990s, she shares expertise from serving in staff and volunteer leadership roles in a lively and informed manner with nonprofits around the Southeastern U.S. From launching into the nonprofit sector as a student at North Carolina State University where she founded the Campus Chapter of Habitat for Humanity, to chairing N.C. State University’s Institute for Nonprofits Advisory Board; the UNC School of the Arts Board of Visitors; and Social Innovation & Entrepreneurship at N.C. State University, Clare has served on a wide range social service and other nonprofit boards, and was named to the Triad Business Journal's "40 Leaders Under 40" in 2008 and was awarded Distinguished Alumna of the Year for the College of Humanities at NC State University in 2021. She is a BoardSource Certified Nonprofit Board Consultant and currently serves on the NCSU College of Humanities Advisory Board and is the incoming Chair of the Arbor Acres Retirement Community board.
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500 W Broad St.
Statesville, NC 28677
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